Callaway and Topgolf join forces to create a world leader in golf and entertainment

Callaway Big Bertha. Callaway and Topgolf join forces to create a world leader in golf and entertainment

Callaway and Topgolf Entertainment Group

Callaway and Topgolf Entertainment Group announced today that the companies have entered into a definitive merger agreement. Under the terms of the agreement, Callaway and Topgolf will combine in a stock transaction that will create a world leader in golf and entertainment. The number of shares to be issued is based on Topgolf’s implied equity value of approximately $ 2 billion including the 14% that Callaway already owns. Topgolf is the leading technology-enabled golf entertainment company, with an innovative platform comprising its groundbreaking outdoor venues, revolutionary Toptracer technology, and an innovative media platform with a differentiated position in esports. Topgolf generated approximately $ 1 billion in revenue in 2019 and has grown at a compound annual rate of 30% since 2017. Callaway is a global market leader in golf equipment with a position of scale in active lifestyle soft products and a proven ability to deliver strong returns, including company growth that has outpaced the growth of the golf market for seven consecutive years.

Toptracer, the leading ball-tracking technology best known for transforming televised golf, is now being brought directly into everyday golf. By bringing professional tracking technology to mobile devices and driving ranges, Topgolf is enhancing the golf experience. The technology has been deployed in more than seven thousand five hundred internships in three years (representing approximately one percent penetration of the total addressable market).

PGA Catalunya Resort

PGA Catalunya Resort

This business unit, which in Spain Toptracer is present in PGA Catalunya Resort, Lumine Beach & Golf Community, National Golf Center, Golf La Roca, Real Club de Golf Guadalmina, Real Club de Golf de San Sebastian Basozábal, Golf Negralejo, Olivar de la Hinojosa, Ranillas Urban Club, Magna Marbella, The San Roque Club and soon at Golf Sant Cugat, has achieved a 233% revenue growth in the last three years.

Thanks to World Golf Tour, a leading mobile golf game with twenty-eight million members in 2019, Topgolf has built a strong digital presence in the game of golf. The company’s proprietary in-house gaming capabilities also create innovative sponsorship and consumer engagement opportunities across Topgolf’s community of players who compete on the company’s interconnected in-person and digital platforms.

“Since its inception, Topgolf has created an innovative, technology-inspired twist on the driving range experience, turning it into a global sports and more entertainment. Our history of creativity and diversity will only be strengthened as part of Callaway, a world leader in the industry, ”said Erik Anderson, CEO of Topgolf. “We are all eager to create new experiences, reach new audiences and solidify our digital infrastructure as we connect communities around the world.”

Spain will host Solheim Cup for the first time, with Finca Cortesin golf course as the main stage

Finca Cortesin golf course

Finca Cortesin golf course

Finca Cortesin golf course

The Ladies European Tour announced today that Spain will host the Solheim 2023 Cup on the spectacular Finca Cortesin golf course in Andalusia. Scheduled dates for the competition will be concluded soon.

Spain becomes the 6th European country to host this competition after Scotland, the most recent headquarters on European soil, Wales, Sweden, Ireland and Germany.

Located in the Costa del Sol, in the heart of Andalusia, Finca Cortesin is a world-famous golf destination that has hosted three editions of the European Tour’s Volvo World Match Play Championship, and which regularly ranks among the top five Spanish courses on the lists. The course, whose greens underwent a major remodeling in 2017, is known for its magnificent conditioning and the challenge posed by its design, an ideal complement to its cared for aesthetics.

“We are pleased to announce that Spain will host the 2023 Solheim Cup when the competition returns to European soil for the 18th edition of this great international tournament. Spain is a country passionate about golf, its fans know this sport in depth and from its inexhaustible quarry, generations and generations of great players have emerged. In addition, the Andalusian cultural legacy will make players, guests and supporters live a unique experience ”, says Alexandra Armas, executive director of the Ladies European Tour. “The tournament not only reinforces Spain‘s reputation as an elite golf country, but also the Costa del Sol and Andalusia as essential destinations, something that will undoubtedly inspire future generations to play golf.”

Finca Cortesin golf course

Finca Cortesin golf course

The Spaniards have had a notable weight in the Solheim Cup since the inaugural edition in 1990, and seven compatriots have defended the colors of Europe throughout the history of the competition, a figure that is second only to the players, contributed by England and Sweden. Carlota Ciganda, one of the local heroines, has participated in the last four editions, while marbella Azahara Muñoz has also had four participations since she debuted in 2011. Both were decisive in the recent history of the competition, in the tournament that Europe achieved three victories in the last five editions, including a memorable triumph at the 2019 edition held in Gleneagles (Scotland).

Costa del Sol joins the family of global partners for the 2023 edition, PING and Rolex, historic sponsors of the Solheim Cup. Sport & Business will organize the event and take care of all aspects of the tournament together with the European Ladies Tour.

“I want to thank the Ladies European Tour and the LPGA Tour for their confidence in the Spanish proposal. We will try to organize the best Solheim Cup in history and the most fun. Costa del Sol is a unique destination in the world and we will show that in this tournament. I also want to highlight that the chosen course, Finca Cortesin, is one of the best in Europe and their hotel has been considered the best in Spain, the hospitality that the teams will receive here in Spain will be at the highest level ”, adds Aramburu .

The next Solheim Cup in 2021 will be in Toledo, Ohio, from 4 to 6 September and the American team intends to snatch the European trophy, which won the 2019 edition with a spectacular putt on the last green of the last individual match.

Tee Times Golf Agency – Portugal´s Best Inbound Golf Tour Operator

World Golf Awards Winner 2020. Tee Times Golf Agency - Portugal´s Best Inbound Golf Tour Operator

Portugal´s Best Inbound Golf Tour Operator

Tee Times Golf Agency - United Kingdom

Dear friends, clients and partners,
We are proud to announce that we are the winners of Portugal´s Best Inbound Golf Tour Operator 2020 award, granted by the internationally prestigious World Golf Awards organization.
It was your trust and cooperation that made us through this challenging experience.
We want to express our gratitude and appreciation to each and every one of you.
A BIG THANK YOU!

Tee Times Golf Agency - Germany

Liebe Freunde, Kunden und Partner,
Wir sind Ihnen stolz bekannt zu geben, dass wir die Gewinner der Auszeichnung “Best Inbound Golf Tour Operator 2020” Portugals sind, die von der international renommierten Organisation World Golf Awards vergeben wurde.
Es war Ihr Vertrauen und Zusammenarbeit, die uns durch diese herausfordernde Erfahrung geführt haben.
Wir möchten jedem Einzelnen von Ihnen unseren Dank und unsere Wertschätzung aussprechen.
EIN GROSSES DANKESCHÖN!

Tee Times Golf Agency - France

Chers amis, clients et partenaires,
Nous sommes fiers d’annoncer que nous sommes les gagnants du prix du Meilleur Tour Opérateur de Golf à Destination du Portugal 2020, décerné par la prestigieuse organisation mondiale des World Golf Awards.
Nous n’aurions pas pu traverser cette expérience difficile sans votre confiance et votre coopération.
Nous voulons exprimer notre gratitude et notre appréciation à chacun d’entre vous.
UN GRAND MERCI!