Azora expands its golf portfolio with the acquisition of Praia d’El Rey and West Cliffs

Azora, a Madrid-based European real estate investment manager, has significantly enhanced its presence in the Portuguese market by acquiring the prestigious Praia d’El Rey Resort in Óbidos, Portugal. This acquisition, executed through the Azora European Hotel and Lodging Fund (AEHL), includes the luxurious Marriott Praia d’El Rey hotel, two top-ranked golf courses—Praia del Rey and West Cliffs—and the management of 90 apartments and two food and beverage outlets.

The Marriott Praia d’El Rey, a 177-room, 5-star hotel, is a jewel in our crown. It will continue operating under the Marriott brand, managed by Blue & Green. The hotel, with its stunning backdrop of the Atlantic Ocean, direct beach access, and surrounding golf courses, offers a unique and luxurious experience. It boasts premium amenities, including four dining options, a renovated spa and wellness area, indoor and outdoor pools, a kids club, and extensive meeting and event facilities. The golf courses, recognized among Portugal’s top ten and recipients of the 2023 Golfer’s Choice Award from Leading Courses, are key highlights of the resort.

Azora leadership position

This acquisition is a testament to Azora’s strategic growth in Portugal. It expands our portfolio to include seven hotels and two golf courses with 36 holes. The Praia d’El Rey Resort, with its exceptional facilities and prime location, strengthens Azora’s position as a leader in the leisure and golf destination sector in Europe and underscores our commitment to delivering exceptional experiences to our guests.

Azora’s portfolio now encompasses over 12,000 keys under management, cementing its status as a significant player in the European hospitality and leisure investment sector. Since its inception, Azora has invested over €3 billion in the hospitality industry, acquiring over 100 hotels and 26,000 hotel keys. The company’s strategy focuses on high-quality hotels and urban hostels, targeting assets that require active management and repositioning.

Launched in 2021 with €815 million in capital, AEHL has focused on the vacation hotel segment in major European destinations. The fund employs a value-add strategy, emphasizing asset transformation and active management of hotel operations. Recently, AEHL has also adopted an alternative hotel strategy for urban tourism, targeting a diverse range of travellers and aiming to revolutionize city tourism.

Concha Osácar, one of Azora’s founding partners, expressed confidence in the hospitality sector across the Mediterranean and Southern Europe. She emphasized that the acquisition of Praia d’El Rey Resort marks a significant milestone for AEHL, underscoring Azora’s commitment to high-potential markets and its belief in Portugal’s growing appeal to both European and American tourists.

For over 30 years, Tee Times Golf Agency has offered the best packages for those seeking Portugal golf holidays. With extensive industry experience, we provide unparalleled access to top courses, including the newly acquired by Azora, Praia del Rey and West Cliffs golf courses, ensuring a memorable and high-quality golfing experience.

Tee Times highlights Portugal and Spain in the IAGTO North America Golf Tourism Convention

Carlos Ferreira, CEO and founder of Tee Times Golf Agency, and Jorge Diogo, Director of Sales and Marketing, recently represented the agency at the 15th IAGTO North America Golf Tourism Convention (NAC) held from June 17-19, 2024, at the Mountain Grand Lodge & Spa in Boyne Falls, Northern Michigan. This prestigious event is a pivotal gathering for the golf tourism industry, bringing together prominent golf resorts, clubs, hotels, tourist boards, and other suppliers from the USA, Canada, Mexico, Latin America, the Caribbean, and beyond.

The IAGTO North America Golf Tourism Convention is known for its highly structured format, facilitating pre-scheduled meetings between suppliers and buyers over two days. This setup fosters meaningful business relationships and networking opportunities. The convention started with a golf tournament at two of Northern Michigan’s premier courses, followed by social functions, including a Welcome Reception and a Farewell Evening function. Delegates enjoyed buffet lunches and evening meetings, ensuring ample informal networking and discussion opportunities.

IAGTO North America Golf Tourism Convention opportunities

Carlos Ferreira and Jorge Diogo seized the opportunity to connect with top tour operators. They successfully showcased the exceptional experiences that Tee Times Golf Agency offers in Portugal, Spain, and other destinations. They effectively highlighted the luxurious golf holidays available through the agency, emphasising their wide range of golf packages, top-class courses, and comprehensive facilities. As an IAGTO member, Tee Times ensures a seamless booking experience and unparalleled golf trips, a testament to our proven track record.


Our agency specialises in providing tailored golf holiday packages that cater to every golf enthusiast, from solo players to professional groups. Whether it’s the sun-soaked courses of the Algarve and Costa del Sol, the vibrant streets of Lisbon and Madrid, or the serene landscapes of the Canary Islands, Tee Times ensures a golf trip that exceeds expectations.

During fantastic days, we made valuable business connections at the IAGTO North America Golf Tourism Convention, enjoyed the camaraderie, and shared our experiences with colleagues and friends. We had the opportunity to play golf, participate in the convention’s dinners and activities, and strengthen existing partnerships. This personal touch underscores Tee Times Golf Agency’s commitment to delivering exceptional golf tourism experiences and the warm, welcoming nature of the industry. Congratulations to the organizers. Thank you very much for receiving us and making us feel at home. See you next year!

Amendoeira Golf Resort: a premier destination in the Algarve

Amendoeira Golf Resort, a unique gem nestled in the heart of the Algarve, spans 270 hectares of lush natural beauty. This one-of-a-kind destination offers an array of amenities, including several swimming pools, two award-winning 18-hole golf courses, and Portugal’s only illuminated 9-hole golf course. Sports enthusiasts will be thrilled by the two synthetic turf 5-a-side football pitches, a FIFA-sized football pitch, six Savannah tennis courts, a fully equipped gym with modern Technogym machines, a jogging track, and a children’s playground.

The Clubhouse, a beacon of luxury and comfort, is the resort’s social hub, featuring a restaurant where guests indulge in delicious meals, snacks, and drinks. Additionally, the pro shop provides everything golfers need to enhance their game. Whether staying in an opulent apartment with access to multiple pools or a lavish villa with a private pool, visitors are guaranteed a comfortable and luxurious experience. The resort’s proximity to the beach, just a 10-minute drive away, further enhances its appeal as a perfect holiday destination or permanent residence.

Undoubtedly, Amendoeira Golf Resort stands as one of the most exclusive destinations, offering the best options for those seeking unparalleled Portugal golf breaks in the Algarve with Tee Times Golf Agency.

Faldo Course at Amendoeira Golf Resort

The Faldo Course, a masterpiece by the legendary Sir Nick Faldo, is a 6578m Par 72 championship course that beckons strategic play. This course, which clinched the title of Portugal’s Best Golf Course by World Golf Awards in 2016, is renowned for its dramatic landscape. It boasts unique elements such as cacti and wild herbs, spartan Holm oaks, ancient olive trees, and desert scrub bunkers of crushed limestone, offering a modern twist on traditional golf course design.

O’Connor Jnr. Course

The O’Connor Jnr. Course, designed by Christy O’Connor Jnr., complements the Faldo Course with its lush valley setting. Water features, including lakes and watercourses, challenge golfers of all levels. The course’s mature palm trees and rich topsoil create a serene, oasis-like environment. The course’s greater distance, water hazards, and large greens provide an additional challenge, requiring golfers to carefully read the subtly contoured putting surfaces.

Academy Course

The Academy Course, the only floodlit 9-hole course in Portugal, is ideal for beginners and those wishing to improve their short game. Built to the same high standards as the Faldo and O’Connor Jnr. courses, it features three teeing options for varied play. The 7th hole, with two teeing options over water, is a highlight. This course is a family favourite and must-play alongside its more challenging counterparts.

The Amendoeira Golf Academy

The Amendoeira Golf Academy takes pride in its tailored training programs for men, women, and juniors of all skill levels. With a maximum 5:1 student-to-teacher ratio, the academy ensures each student receives personalized instruction, utilizing high-tech tools like Trackman for swing analysis. The holistic approach includes mental efficiency, equipment evaluation, nutrition, and fitness. Each lesson concludes with a personalized CD/DVD comparing the original and improved swings, making every student feel valued and catered to.

Amendoeira Golf Resort is a sanctuary for golf enthusiasts and nature lovers, providing an unmatched experience in the stunning Algarve region for unforgettable Portugal golf holidays.

Photos by: Amendoeira Golf Resort.