Algarve’s Two Biggest Tourism Bodies Confirm Merger to Form AETA

On Monday 6 July, Quinta do Canhoto in Albufeira hosted a milestone moment for Algarve tourism.

Some 250 people watched AHETA and AIHSA, the region’s two largest tourism business associations, sign a Memorandum of Understanding formally launching their merger into a single body: AETA, the Algarve Association of Tourism Companies.

Two Associations, One Long-Discussed Union

AHETA, founded in 1995 and representing hotels, tourism real estate and entertainment, and AIHSA, founded in 1971 and rooted in hospitality and restaurants, bring a combined membership of around 1,300 businesses to the new entity. Presidents Hélder Martins and Daniel do Adro both framed the merger as additive rather than a break from the past — a modern structure built to lead Algarve tourism’s future without erasing either association’s history. (Publituris)

A Full House of Regional and National Backing

AETA dignitaries at merger

The ceremony was presided over by Pedro Machado, Secretary of State for Tourism, Commerce and Services, who closed proceedings by welcoming a stronger, unified Algarve tourism sector as good news for Portugal’s wider economic competitiveness. André Gomes, president of the Algarve Tourism Region, and António Pina, president of the Algarve Intermunicipal Community, both spoke in support, while Albufeira’s mayor, Rui Cristina, was among those present, calling the merger a sign of the maturity and strategic vision of the region’s business community. Francisco Calheiros, president of the Portuguese Tourism Confederation, rounded out the institutional line-up. (Publituris)

Why This Matters for Golfers Booking a Trip

Industry consolidation rarely makes for gripping reading, but a region that speaks with one voice tends to invest more coherently in the things golfers actually notice — course maintenance, service standards, transfers that run on time. The Algarve has never lacked for courses. What this merger suggests is a sharper, better-resourced case for keeping them, and everything around them, at the level this destination is known for.


Vote for Tee Times

What to Pack for Summer Golf in the Algarve

Five days on course in proper southern European conditions. Here is what to bring — and one club selection tip that will save your short game.

The Algarve in summer runs hot. Temperatures between 28°C and 35°C are the July and August baseline, and the sun is on the fairway before most golfers have finished breakfast . Getting the kit right is the difference between five effortless rounds and five rounds spent thinking about the wrong things. Here is what actually matters. (weather2travel.com)

Book the early tee time. Pack to match.

The sensible Algarve summer round starts at 7am, or earlier at some courses. The fairways are quieter, the light is different, and the round is done before the heat peaks. What this means practically: lightweight, moisture-wicking polo shirts that breathe in the opening holes and survive the back nine without complaint. Golf shorts for most days. One thin wind layer is worth tucking in the bag for the early holes on western coast courses — Palmares and Boavista face the Atlantic directly, and the first hour there has its own temperature. Courses further east — Quinta do Lago and Vale de Lobo offer no such respite. Plan accordingly.

Golfer teeing off at sunrise on an Algarve course during summer golf

Sun protection is the serious kit

Five hours on an exposed Algarve fairway in July is five hours of direct UV exposure. The coastal breeze is convincing. The UV does not negotiate. Broad-spectrum SPF 30–50, applied before leaving the hotel and reapplied at the turn — Golf Digest recommends treating the nine-hole break as the standard reapplication point . A wide-brimmed hat over a baseball cap offers meaningful ear and neck protection that a peak alone does not. Sport sunglasses that stay in place during the swing. SPF lip balm — the one thing nobody ever packs and everyone eventually wishes they had.(Golf Digest)


Sun cream, wide-brimmed hat and polarised sunglasses laid out on a golf bag

The Algarve’s fairways have opinions

Algarve summer turf runs firm and fast. Around the greens it is grabby — a characteristic that catches visiting golfers more than once per round. A lob wedge with a rounded sole and significant camber handles this considerably better than a sharp leading edge . Spikeless golf shoes are the right call for the same reason: better traction on firm ground, and the clubhouse floor at the end of the round will thank you too. (Sounder Golf)


Spikeless golf shoes on a firm summer fairway at an Algarve golf course

Flying with clubs — or not

Travelling with a full set is manageable but adds time, cost, and a low-level airport anxiety that a golf holiday probably should not include. Tee Times Golf Holidays offers club hire — Callaway, Titleist, TaylorMade, Wilson, Mizuno, and Ping — delivered directly to your hotel or course, which removes the question entirely for shorter trips. If you do bring your own set, a stiff arm inside the travel bag protects the shafts on the flight. The rangefinder belongs in the carry-on, not the hold.

The evening matters too

Algarve summer evenings are their own reward. The marina restaurants at Vilamoura, the harbour seafood spots at Ferragudo, the terrace bars at Quinta do Lago — all of them deserve something better than a golf shirt with a brand logo on the chest. None require a tie, but smart casual is the floor. Pack two or three proper off-course outfits. One light layer for late dinners when the air finally cools.


Outdoor dining on the waterfront at Vilamoura marina on a summer evening

Get the packing right and the Algarve does the rest. Courses that reward the early start. Evenings that stretch long enough to mean it. Carabineiros — big scarlet prawns the size of a hand — eaten outside with the last of the light still in the sky.

Browse our Algarve golf holidays and start planning your summer.


Vote for Tee Times

Portugal Invitational 2026: Make a Week of It in the Algarve

The tournament is five weeks away. The field is confirmed. The Algarve is warm. Here is why all three of these things should matter to you.

2026 Portugal Invitational - Algarve, Porugal
Pádraig Harrington won the Portugal Masters at The Els Club Vilamoura in 2016. On 31 July, he returns to that same course for the inaugural Portugal Invitational — the first PGA TOUR Champions event ever staged in Europe — alongside Bernhard Langer, José María Olazábal, Ernie Els, and a 78-player field with more major titles between them than most tours produce in a decade. Five weeks away. Accommodation in the Vilamoura golf holiday packages in late July does not linger. This is the moment to make a decision.

These Are Not Exhibition Golfers

It would be easy to mistake a senior circuit event for a celebration of the past rather than a contest in the present. Dismiss that thought. Bernhard Langer — approaching his 69th birthday — holds 47 PGA TOUR Champions wins and six Charles Schwab Cups. Harrington has claimed two U.S. Senior Open titles since turning 50 and remains a genuine contender at every major on the calendar. Olazábal, a two-time Masters champion, is competing on his home continent for the first time at this level. Colin Montgomerie, Retief Goosen, and David Duval are all here to win. The $3 million prize purse — one of the largest on the PGA TOUR Champions schedule — has a way of concentrating minds. Harrington will know every slope of The Els Club Vilamoura. That is not a small advantage.

Aerial view of The Els Club Vilamoura, host venue for the inaugural 2026 Portugal Invitational

What Tournament Week Actually Looks Like

The competition runs from 31 July to 2 August, with the Pro-Am taking place in the days beforehand. Pro-Am packages are available for those who would rather play alongside a PGA TOUR Champions legend than simply watch one — a round at The Els Club Vilamoura in that company is a golf story worth telling. All three rounds are broadcast live on Golf Channel, across 170 countries, but if you are standing on the course rather than watching from a sofa, you will see Harrington walk fairways he already knows, and Langer add another chapter to a career that declines to reach a final paragraph. The Els Club has the 261 Tap Room on site. The marina restaurants are a short drive. The dourada was in the Atlantic that morning.

Vilamoura marina on a summer evening, Algarve, with waterfront restaurants and moored yachts

The Algarve Does Not Begin and End in Vilamoura

Tournament week is the anchor. The Algarve is the destination. Quinta do Lago and Vale do Lobo are within easy reach — which have been benchmarks for European resort golf for thirty years. Further west, Palmares plays along the cliffs above Meia Praia beach, with the Atlantic visible on almost every hole. The coastline between Vilamoura and Lagos contains some of the finest golf in Portugal. Build the trip around the tournament and there is no shortage of material to fill the days either side.

clifftop fairways of Palmares Golf Course above Meia Praia beach, Algarve

The Portugal Invitational is a five-year commitment — it will return in 2027. But the inaugural edition only happens once. There will be a first winner, a first-round leader, a first eagle at The Els Club Vilamoura under tournament conditions. With Harrington and Langer in the field, a Sunday finish to remember is well within the range of probabilities.

The Algarve has been ready for this for some time. So, with any luck, are you.

Browse our Algarve golf holidays and start building the trip around the Portugal Invitational.


Vote for Tee Times