Europe’s Open: Five Names Worth Backing at Royal Birkdale

Two majors down. One to go. And it happens to be the most European one.

Royal Birkdale Golf Course Southport

The 2026 major season has been, by any reasonable measure, a European one. Rory McIlroy defended his Masters title at Augusta in April — the fourth player in history to win back-to-back Green Jackets. Aaron Rai won the PGA Championship in May, becoming the first English-born player to claim a major since 1919. Two of the three majors played so far this year have gone to Europe. The fourth, the oldest and the most naturally European of them all, arrives at Royal Birkdale on 16 July. Here are the five names worth backing.

Tommy Fleetwood — The Hometown Favourite

Tommy Fleetwood mid-swing

If there is a script written for this Open, it ends with Fleetwood’s name on the trophy. He grew up in Southport. He knows every gust off the Irish Sea, every quirk of that coastline — and, one suspects, every pub on the high street. The gallery at Birkdale will carry him loudly, and for four days. He finished tied eleventh at Shinnecock Hills last weekend. His links record is exceptional. The only thing Fleetwood has never done is win a major. Birkdale in July, in front of a crowd entirely on his side, feels like the moment that changes.

Aaron Rai — The Man With Momentum

Aaron Rai with the Wanamaker Trophy, Aronimink, May 2026

Three weeks ago, Rai won the PGA Championship at Aronimink. He did it without any of the drama that typically surrounds major week — calmly, methodically, with the composure of someone who had done it before. He hadn’t. He was also tied eleventh at Shinnecock Hills last weekend. The form is there. The belief, clearly, is there. Links golf will suit him. This is a player who could win two majors in a calendar year, and if that thought has not yet crossed his mind, it will have crossed his caddie’s.

Rory McIlroy — The Links Specialist

Tommy Fleetwood mid-swing

McIlroy won The Open at Royal Liverpool in 2014. He has six major titles and back-to-back Masters victories. His Shinnecock weekend was painful — a promising start that unravelled over two difficult back nines — but he has already confirmed the next two weeks will be spent playing links golf at home. The Scottish Open follows on 9 July, four days before Birkdale. There is a reason McIlroy talks about The Open the way other players talk about Augusta. The links game is the one he trusts most. He is not the favourite. He is, however, dangerous.

Shane Lowry — The Experience Card

Tommy Fleetwood mid-swing

Lowry won at Royal Portrush in 2019 in conditions that resembled a weather event more than a golf tournament. He won anyway. He is the sort of player who gets sharper when the wind gets up and the occasion gets heavy. Royal Birkdale in July can be both. Lowry will not feature prominently in the early conversations about this Open. That is almost certainly how he would prefer it.

Robert MacIntyre — The One Worth Watching

Tommy Fleetwood mid-swing

The young Scotsman plays links golf as though he was born to it — which, on the west coast of Scotland, he essentially was. MacIntyre has been building quietly toward a major for two years. The ingredients are there: the game, the temperament, the pedigree. Birkdale, with the right wind and the right week, might be where the building finally stops.

________________________________________________________

The 154th Open Championship begins on 16 July. If it has you thinking about golf in rather more agreeable temperatures, the Algarve’s coastal courses offer firm fairways and Atlantic winds year-round — the next best thing to a week on the Lancashire coast. Browse our Algarve golf holidays and start planning.

The Open Championship 2026: Royal Birkdale Prepares for Its Biggest Week

Record demand, a stellar field, and links golf at its most unforgiving — July cannot come soon enough

The 154th Open Championship arrives at Royal Birkdale on 16 July 2026, and the appetite for it borders on the remarkable. More than one million ticket applications were submitted for a week that is expected to draw over 300,000 spectators — which would set an all-time attendance record for golf’s oldest major. The Claret Jug returns to the Lancashire coast, and the world, in considerable numbers, intends to be there. (Golf Digest)

Royal Birkdale Golf Course Southport

A Course That Has Earned Its Place in the Rota

Royal Birkdale has hosted The Open eleven times. Only St Andrews has done so more. The course sits within a natural landscape of sand dunes and willow scrub, with fairways running through hollows that create amphitheatre-like conditions — some of the best spectator sightlines in championship golf. Its roll call of champions is a short history of the modern game: Arnold Palmer in 1961, Tom Watson in 1983, Padraig Harrington in 2008, Jordan Spieth in 2017. Birkdale does not flatter the fortunate. It finds out the worthy. (Golf Digest)

Scheffler Carries the Jug In

Scottie Scheffler won the Claret Jug at Royal Portrush in 2025 and arrives at Birkdale as defending champion and world number one. He is the kind of player links golf rewards: methodical, patient, built for the long game. The question is not whether he is the favourite — he is — but who, among a field of 156, has both the game and the temperament to take it from him.

Open Championship Claret Jug Trophy

The European Case Has Never Been Stronger

The 2026 major season has already produced a compelling storyline for European golf. Aaron Rai’s victory at the PGA Championship — the first by an English-born player since 1919 — announced a depth of European talent that the big events are no longer able to ignore. Rory McIlroy, Tommy Fleetwood, Shane Lowry and Robert MacIntyre complete a contingent that thrives in exactly the conditions Birkdale will provide. Fleetwood, who grew up in Southport, will be playing The Open in his own back garden — a fact the crowd will remind him of, loudly, at every opportunity. (Tee Times)

Spieth Returns to the Scene

Jordan Spieth won The Open at Birkdale in 2017 with a final round that remains one of the great modern major performances. He returns this July still chasing the PGA Championship — the one title that would complete golf’s career Grand Slam. The venue has history for him. Whether that history helps or haunts remains to be seen.

Jordan Spieth Winner 2017 Open Championship

Something New for 2026

The R&A have introduced a Last Chance Qualifier on the Monday of Open week — twelve players competing over Birkdale’s links for the 156th and final spot in the championship. Drama before the main event begins. It is, as additions to major weeks go, a good one. (Today’s Golfer)

The Open has a way of reminding golfers why links golf is the purest version of the game. If it has you thinking about that kind of test in warmer climes, the Algarve golf courses offer firm fairways, coastal winds, and conditions that prepare you for whatever Birkdale might throw at a field in July. Browse our Portugal golf holidays and see what the Iberian peninsula has waiting.

Green Fees in the UK causing valid concern

£495 for a Round of Golf. Seriously.

Green fees in the United Kingdom have always been climbing. But 2026 has delivered a number that deserves a moment of quiet contemplation: £495. That is the peak visitor green fee at Royal Birkdale this summer — up 24% on last year, and enough to make even the most devoted links pilgrim pause mid-swing.

Royal-Birkdale-Golf-Course-Southport

The Numbers Are Startling

Royal Birkdale is not alone. In 2021, the average green fee across the UK’s top 100 courses was £161. In 2026, that figure stands at £265 — a five-year increase of nearly 65%. The most recent annual rate of increase has outpaced inflation by more than three times. Fifteen courses in Great Britain and Ireland now charge £400 or more for a peak visitor round, up from just eight last year. Add a caddie to your Birkdale round and you are looking at well north of £575 before you have bought a sandwich. 

A Round at Birkdale or a Weekend in the Algarve?

Here is where it gets interesting. £495 is, give or take, the cost of a return flight from London to Faro, two nights in a decent Algarve hotel, and a round at one of the finest courses in Portugal — with change left for a very good dinner and a bottle of Alentejo red. The arithmetic is not flattering to Southport.

Golden-Triangle-Golf-Quinta do Lago

Portugal’s top courses — Quinta do Lago South, Monte Rei, Oitavos Dunes, Vilamoura Old — charge green fees that rarely exceed €180 at peak. They are played in reliable sunshine, on immaculate surfaces, with the Atlantic visible from half the tees. Nobody is suggesting they are Royal Birkdale. But at a third of the price, on a warm May morning with no wind chill involved, they make a compelling case.

The Links Dream Is Not Dead — Just Expensive

To be fair to Birkdale, The Open Championship returns there in July for the 11th time — and playing a major venue in its Open year is a genuine bucket-list experience. The club has also launched a ballot offering UK golfers a round for £99, which is a thoughtful gesture. But for the majority of visiting golfers, £495 is simply the asking price, take it or leave it. 

There Is Another Way

Golden-Triangle-Golf-Vilamoura-Old

For golfers who want exceptional courses, reliable weather, and a holiday that does not require remortgaging, the Algarve, Lisbon, and the Costa del Sol have been making that argument for years. In 2026, with UK green fees climbing past £495, the case has never been easier to make.

Browse our Portugal golf holidays and see what £495 can really buy you.