Big things are happening on the western Algarve. Palmares Golf Resort, already a favourite among seasoned players and luxury seekers alike, has just teed off into a bold new phase.
Following its acquisition by Arrow Global and with operations now steered by DETAILS, the resort is undergoing a full strategic makeover, the kind that goes far beyond fresh paint and polite smiles at check-in. From behind-the-scenes reshuffles to future-facing partnerships, the transformation touches every corner of the estate.
Curious about playing here? See our Palmares Golf Packages
Elevated Golf, Hospitality & More
On the ground, the changes are already taking shape. The golf experience, long known for its coastal charm and undulating fairways, is getting an operational upgrade. Meanwhile, food & beverage services and hotel hospitality are next in line for innovation, all paving the way for the grand opening of the JW Marriott Palmares in 2027, a name that carries no small amount of weight.
Add to that the upcoming launch of Signature Apartments, and it’s clear Palmares is playing the long game.
Key Staff Updates
Change isn’t just structural, it’s human. Marco Andrade, who previously led resort operations with a focus on golf, is taking his talents to Tróia Golf, another standout in the DETAILS portfolio.
Stepping into the role of Golf Director is Francesco Murdolo, now on the ground as of June 1st. Expect to hear more from him as he drives new visibility for what is, frankly, one of Europe’s most stunning golf destinations.
Meanwhile, Anthi Stefos is moving up the chain to a central role within DETAILS, ensuring that synergy across properties like Palmares, Tróia, and others runs like clockwork. She’ll be working alongside familiar names Diogo Durão and Joana Serra.
Finally, Emma Lester has joined the Palmares team, taking over Anthi’s former responsibilities. With a fresh perspective and proven chops, Emma’s arrival promises a seamless handover, and some added spark.
Looking Ahead
Palmares isn’t just aiming to keep pace. It’s setting the tempo. With an eye on service excellence, architectural elegance, and unforgettable golf, this is more than a resort, it’s a rising benchmark for golf holidays in portugal.
For the discerning traveller, the message is simple: if you haven’t played Palmares lately, you haven’t really played Palmares.