Rolex Joins The Dunas Course at Comporta

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Rolex Backs Comporta’s Dunas Course

The Dunas Course at Terras da Comporta, now partnered with Rolex, is already one of Portugal’s most talked-about new golf developments. In March 2025, the course officially announced a partnership with Rolex, joining a select group of golf destinations around the world associated with the iconic Swiss watchmaker.

Set along Portugal’s unspoiled west coast, the Dunas Course has quietly built a reputation for its natural design and strategic character. But this new partnership signals something more: a shift from under-the-radar favourite to international flagship.

Rolex doesn’t attach its name lightly. The brand is known for backing venues with history, ambition, and staying power. So when it aligns with a relatively new course like Dunas, it raises a clear question: is Comporta on the verge of becoming Portugal’s next great golfing destination?

For Portuguese golf, this isn’t just a name-drop, it’s a statement of intent. Comporta is no longer up-and-coming. It has arrived.

rolex watch at dunas da comporta golf course

What Sets the Dunas Course Apart

Designed by David McLay Kidd, the Dunas Course has made waves for its minimalist approach, routing through natural dunes just south of Lisbon. Unlike many modern layouts, it resists over-shaping or over-polishing. This is a course built for the purist: firm, fast, and visually striking without being flashy.

Its character has already earned comparisons to top-tier links destinations. Now, with Rolex backing, that reputation is likely to expand even further.

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A New Era for Comporta

While the Algarve and Lisbon Coast have long dominated Portugal’s golf tourism, Comporta’s quieter, more refined appeal is carving out a niche of its own. The region has drawn attention from travellers looking for privacy, luxury, and understated beauty. With Rolex now part of the picture, the Dunas Course may well become a flagship for this new model of Portuguese golf travel.

This isn’t just a boost for a single property, it could shift perception of the entire west coast as a high-end golf destination.

Tradition Meets Innovation

The Dunas–Rolex partnership also speaks to a deeper alignment in values. Rolex is synonymous with tradition, precision, and longevity. The Dunas Course, though new, was built with those same principles in mind: a focus on timeless design, strategic play, and long-term environmental harmony.

It’s a pairing that feels less like marketing, and more like philosophy.

Raising the Bar for National Golf Identity

Portugal has long been viewed as a great place to play golf, but this partnership suggests it’s also becoming a great place to shape golf. Courses like Dunas, with international appeal and world-class design, help raise the country’s profile beyond just sunshine and affordability.

It’s about time Portugal was seen not only as a host, but as a benchmark.

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Source: https://golfbusinessnews.com/

Golf, Growth & Great Times: Swinging into New Connections at AGTC in Vietnam

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We’re back from the 11th edition of the Asia Golf Tourism Convention (AGTC) in Da Nang, Vietnam, and once again, the International Association of Golf Tour Operators (IAGTO) did not disappoint. From April 2nd to 4th, our CEO & Founder, Carlos Ferreira, and our Director of Sales & Marketing, Jorge Diogo, represented Tee Times Golf Holidays at one of the most important gatherings in the golf tourism world.

AGTC isn’t just about business—it’s about reconnecting with old friends, meeting new partners, and sharing our love for golf with people from across the globe. With more than 450 delegates from 33 countries taking action at the 5-star Sheraton Grand Danang Resort & Convention Center, this year’s event buzzed with ideas, energy, and many exciting future opportunities.

AGTC in Vietnam: A Perfect Location

Da Nang proved to be the perfect host city. Surrounded by breathtaking golf courses—like the award-winning Ba Na Hills Golf Club and the stunning Hoiana Shores—the setting was a reminder of just how much the Asia-Pacific region has to offer. Between pre-scheduled meetings with 150+ tour operators and the AGTC Golf Tournament, there was no shortage of action, both on and off the green.

For over 30 years, we’ve been helping golfers worldwide enjoy unforgettable trips across Portugal, Spain, and beyond. At Tee Times Golf Holidays, we offer top green fees, tailor-made packages, and expert local support that make planning a golf getaway easy and enjoyable.

Events like AGTC help us keep raising the bar. They allow us to share what we do best while staying close to the people and trends shaping the future of golf tourism. Thanks to IAGTO and the incredible city of Da Nang for hosting such a memorable event. We’re already looking forward to the next one!

The Masters and the Spanish Golf Legacy at Augusta

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Few tournaments in the world of golf evoke as much emotion and tradition as The Masters at Augusta National Golf Club. This tournament holds a special place in the Spanish golf legacy because of its prestige and the champions who’ve walked its fairways and donned the iconic Green Jacket.

It all began with Seve Ballesteros, who, in 1980, became the first European ever to win The Masters. Just 23 years old, Seve stunned the American crowd with his bold shot-making and unmatched charisma. He’d go on to win again in 1983, forever linking his name with Augusta’s legacy. His victory opened the gates for a new era of European contenders and a golden chapter for the Spanish golf legacy.

José María Olazábal followed in Seve’s footsteps, winning not once but twice, in 1994 and 1999. Quiet and precise, Olazábal was a master of Augusta’s undulating greens. His 1999 comeback win after a career-threatening injury remains one of the most emotional stories in Masters history. Many recall the embrace between him and his caddie at the 18th—pure magic.

The Unstoppable Spanish Golf Legacy

Then came Sergio García, whose dramatic playoff win in 2017 brought tears to the eyes of golf fans worldwide. After 73 attempts at majors without a win, Sergio broke through at Augusta on what would’ve been Seve’s 60th birthday. The tribute was unspoken but profound. That year, the Green Jacket was more than a trophy; it symbolised perseverance and destiny.

Jon Rahm‘s 2023 win was dominant (the last by a Spaniard) and remains a firm favourite this year. García will join him, still hungry and always dangerous at Augusta, Olazábal, playing both as past champions, and Jose Luis Ballester, who won the last U.S. Amateur.

Augusta is always full of surprises, and Spaniards again take centre stage. The Spanish golf legacy Seve started more than four decades ago is alive and well, and this week, all eyes will be on the azaleas—and García, Olazábal, Rahm and Ballester chasing history.

Photo: Live About.