LIV Golf is moving decisively toward a franchise-based model built around strong national identities. This strategic shift, already visible across several teams, is expected to continue through the 2026 season, with more rebrands and structural changes likely to be announced. The goal is clear: create teams that feel rooted in culture, geography, and fan identity, bringing the league closer to regional audiences around the world.
The first major step in this direction came with the transformation of Iron Heads GC into the Korean Golf Club. This rebrand went far beyond a name change. With Kevin Na stepping aside and Byeong-Hun An taking over as captain, the team now reflects a distinctly South Korean identity. The new emblem, a white tiger, is deeply symbolic in Korean culture, representing strength, protection, and resilience. The visual and sporting overhaul highlights LIV Golf’s growing focus on Asia as a key growth market.
Soon after, LIV Golf confirmed a second rebrand aligned with the same philosophy. Stinger Golf Club officially became Southern Guards GC, reinforcing its South African roots. The team’s renewed image centers around the rhinoceros, a powerful symbol in South African heritage that reflects endurance, determination, and pride. With this move, LIV Golf strengthens its African presence and reinforces the idea of teams acting as cultural ambassadors, not just competitive units.
This evolution also places the spotlight on Europe and, in particular, golf in Spain. One of the most talked-about teams is Fireballs GC, captained by Sergio García. The team already carries a strong Spanish identity through its players and leadership, making it especially relevant for fans who follow professional golf in Spain. While a full Spanish rebrand is being considered, García has confirmed that discussions are ongoing and no immediate name change has been finalized.
Spain’s importance to professional golf extends beyond team branding. As one of Europe’s most popular destinations for golf holidays, Spain continues to attract international golfers drawn by its climate, world-class courses, and competitive legacy. LIV Golf’s growing alignment with national identities only reinforces this connection between elite competition and tourism-driven golf markets.
Looking ahead, similar branding strategies may expand further across Asia. The team led by Anirban Lahiri is rumoured to adopt the name Southern Balindi GC, aligning the franchise more closely with regional culture and heritage. If confirmed, it would be another step toward LIV Golf’s vision of globally recognisable teams tied to specific markets.
By blending a franchise system with national representation, LIV Golf is creating stronger narratives, deeper rivalries, and more emotional connections with fans. For followers of professional golf, and for those inspired to plan golf holidays around major destinations like Spain, this evolution adds a new layer of meaning to the sport, both on and off the course.
