Spain Golf Holidays

LIV Golf Embraces National Identities as the League Moves Toward a Franchise Model

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LIV Golf is moving decisively toward a franchise-based model built around strong national identities. This strategic shift, already visible across several teams, is expected to continue through the 2026 season, with more rebrands and structural changes likely to be announced. The goal is clear: create teams that feel rooted in culture, geography, and fan identity, bringing the league closer to regional audiences around the world.

The first major step in this direction came with the transformation of Iron Heads GC into the Korean Golf Club. This rebrand went far beyond a name change. With Kevin Na stepping aside and Byeong-Hun An taking over as captain, the team now reflects a distinctly South Korean identity. The new emblem, a white tiger, is deeply symbolic in Korean culture, representing strength, protection, and resilience. The visual and sporting overhaul highlights LIV Golf’s growing focus on Asia as a key growth market.

Soon after, LIV Golf confirmed a second rebrand aligned with the same philosophy. Stinger Golf Club officially became Southern Guards GC, reinforcing its South African roots. The team’s renewed image centers around the rhinoceros, a powerful symbol in South African heritage that reflects endurance, determination, and pride. With this move, LIV Golf strengthens its African presence and reinforces the idea of teams acting as cultural ambassadors, not just competitive units.

This evolution also places the spotlight on Europe and, in particular, golf in Spain. One of the most talked-about teams is Fireballs GC, captained by Sergio García. The team already carries a strong Spanish identity through its players and leadership, making it especially relevant for fans who follow professional golf in Spain. While a full Spanish rebrand is being considered, García has confirmed that discussions are ongoing and no immediate name change has been finalized.

Spain’s importance to professional golf extends beyond team branding. As one of Europe’s most popular destinations for golf holidays, Spain continues to attract international golfers drawn by its climate, world-class courses, and competitive legacy. LIV Golf’s growing alignment with national identities only reinforces this connection between elite competition and tourism-driven golf markets.

Looking ahead, similar branding strategies may expand further across Asia. The team led by Anirban Lahiri is rumoured to adopt the name Southern Balindi GC, aligning the franchise more closely with regional culture and heritage. If confirmed, it would be another step toward LIV Golf’s vision of globally recognisable teams tied to specific markets.

By blending a franchise system with national representation, LIV Golf is creating stronger narratives, deeper rivalries, and more emotional connections with fans. For followers of professional golf, and for those inspired to plan golf holidays around major destinations like Spain, this evolution adds a new layer of meaning to the sport, both on and off the course.

Tenerife Women’s Open returns to the spectacular Abama Golf

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This week, from June 5–8, Tenerife becomes the heart of elite women’s golf as the Tenerife Women’s Open returns to the spectacular Abama Golf. As part of the Ladies European Tour (LET), the event brings together the finest players on the continent—and a powerful platform to showcase the island’s excellence, sustainability, and commitment to premium tourism.

Backed by Turismo de Tenerife and hosted at the iconic Abama Golf—designed by Dave Thomas and known for its ocean views and strategic layout—the tournament is more than just a sporting event. It’s a bold statement about the island’s future.

Nearly 97% of the water used on Tenerife’s golf courses is either regenerated or desalinated, with no impact on public consumption. Courses like Abama have their own desalination systems and use drought-resistant grass species integrated with cutting-edge irrigation technology. This eco-conscious design reflects a larger vision: positioning Tenerife as a leader in sustainable golf tourism.

As LET CEO Alexandra Armas noted to the press, “It’s a privilege to return to a destination that has done so much to elevate women’s golf.” And with three hours of daily live coverage reaching 144 million households across 87 countries, the world is watching.

Tenerife: A Dream Destination

For golfers, Tenerife isn’t just a tournament stop—it’s a dream destination. With an average golf visitor spending 29% more than the standard tourist, staying longer, and generating over €321 million in 2024 alone, the island’s appeal is clear.

Want to walk the same fairways as Europe’s top women golfers?

Tee Times Golf Holidays offers premium access to Abama Golf and other championship-level courses across the Canary Islands. With tailor-made golf packages, green fees, expert planning, and trusted local partnerships, we help you experience Tenerife at its finest—on and off the course, combining world-class golf with unforgettable landscapes, culture, and service.

Tee Times Present at IAGTO European Convention: Connecting, Growing, Evolving

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The IAGTO European Convention (IEC) is back. From May 19 to 21, the spotlight will shine on Gran Canaria, and the golf travel community will come together again. With more than 30 years delivering top-tier golf experiences in Portugal, Spain, and other destinations, Tee Times Golf Holidays is proud to be part of this essential industry event as an IAGTO member.

This year’s IEC will be held at ExpoMeloneras — a world-class venue in the heart of Gran Canaria’s hospitality district.

For us, the IEC is much more than just a business convention. It’s a place to reconnect with long-time friends, strengthen trusted partnerships, and explore fresh opportunities. Carlos Ferreira, Founder & CEO, said: “IEC isn’t just a schedule full of meetings — it’s a chance to reconnect with partners who’ve been part of our journey for years. In this industry, relationships matter, and meeting face-to-face helps keep that trust strong.”

From Algarve to the World

Over three decades, Tee Times has grown from a local expert in the Algarve into a leading DMC serving golfers across Europe and other destinations. Our secret? A deep love for the game, personalised attention, and a constant drive to innovate, offering the best golf package for unforgettable golf holidays.

“Being at IEC is essential for us,” Ferreira adds. “It’s about reinforcing what we’ve built and staying open to new opportunities as a DMC — finding fresh connections with suppliers and buyers who share our passion for golf and quality service.”

Jorge Diogo, our Director of Sales & Marketing, agrees: “There’s nothing quite like a real conversation. Events like this let you connect with long-time partners and discover new opportunities.” And he continues: “We’re excited to be part of the IAGTO European Convention because it’s the perfect stage to show what we do at Tee Times. Meeting new buyers and suppliers helps us stay ahead and improve the experience we offer golf travellers.”

We look forward to another memorable edition of the IAGTO European Convention and continuing our mission of bringing golfers closer to the best courses, cultures, and connections across Portugal, Spain and some of the best world golf destinations.