A new chapter is about to begin for one of Vilamoura’s crown jewels. The Victoria Golf Resort & Spa, known for its proximity to the iconic Vilamoura Victoria Golf Course, soon to be renamed Els Club Vilamoura and home of the Portugal Masters, is set to undergo a significant transformation. Following a comprehensive property improvement plan, the resort will be rebranded as a Fairmont, becoming the first hotel in Portugal under the prestigious Fairmont Hotels & Resorts banner.
This marks a powerful upgrade in the Algarve’s luxury golf holiday offering, and a clear signal of Vilamoura’s rising status as one of Europe’s premier destinations for discerning golf travellers.
As the Victoria Golf Resort prepares for its transition into the Fairmont portfolio, it stands as a beacon of what Vilamoura has to offer: refined accommodation, world-class golf, and unmatched convenience. Discover more through our Vilamoura Golf Holidays and ensure smooth travel with our Car Hire and Transfer Services.
A Seamless Blend of Luxury and Local Culture
While Accor will continue to manage the property under a white label during renovations, the completed resort will fully integrate Fairmont’s global luxury standards, elevating its spa, conference, and leisure offerings while preserving a strong connection to the region’s heritage. The goal? To place the hotel at the heart of Vilamoura’s refined lifestyle and natural surroundings.
The property already features four restaurants, four bars, four swimming pools, a spa with six treatment rooms, a gym, and a kids’ club. Each room and suite has a private balcony, and the resort’s large conference centre can host up to 700 guests, making it ideal for high-end events and golf retreats.
Positioned on Portugal’s Golfing Frontline
Vilamoura has long been a cornerstone of Portugal golf holidays, and this rebranding only strengthens its allure. Fairmont’s global reputation, combined with the prestige of the soon-to-be-renamed Els Club Vilamoura, positions the resort as a flagship destination for golfers seeking top-tier service, design, and experience.
According to Fairmont CEO Omer Acar, the brand is “thrilled” to enter the Portuguese market through this project, calling Vilamoura “one of Portugal’s most exciting and sought-after destinations.”
Local Integration Meets Global Standards
The move also reflects the broader strategy of property owner Arrow Global Group, which is actively building a multi-faceted leisure, sports, and hospitality ecosystem in Vilamoura. The aim: to elevate Portugal’s tourism infrastructure while staying deeply rooted in its landscape, gastronomy, and community.
Golfers exploring beyond the fairways can enjoy nearby cultural and natural treasures: from oyster tastings in the Ria Formosa to hiking the Seven Hanging Valleys Trail, or browsing the markets of Loulé.
A Future-Forward Vision for Algarve Travel
This partnership between Fairmont, Accor, and Arrow Global is more than a facelift, it’s a strategic repositioning that blends global luxury with authentic local experiences. For travellers planning golf holidays in Portugal in 2025 and beyond, the reimagined Victoria Golf Resort will offer a standout option in a competitive landscape.
