As summer 2025 approaches, the Algarve is stepping up its efforts to remain Europe’s premier golf holiday destination. With international travel demand rebounding and competition for tourism heating up, the region is taking no chances. In May, the Associação Turismo do Algarve (ATA) launched a far-reaching initiative, the Algarve Golf Tourism Campaign 2025 to position the Algarve not just as a sunny escape, but as a strategic, year-round destination for high-quality golf travel.
The Algarve is already home to some of the most celebrated golf courses in Europe, from the dramatic cliffs of Vale do Lobo to the lush layouts of Quinta do Lago. But this campaign goes beyond showcasing fairways, it’s about enhancing the full travel experience. That includes upgraded infrastructure, immersive media coverage, and international partnerships designed to create long-term value for both visitors and the region.
This proactive initiative includes high-impact fam trips, press tours, and airline partnerships aimed at boosting awareness and bookings among discerning travellers from key markets, including the United States, Canada, and across Europe.
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Strategic Engagement With Global Travel Markets
ATA’s campaign prioritises immersive experiences for travel professionals and media representatives. Through a series of fam trips, organised with major airlines like United, Norwegian, EasyJet, and PLAY, select guests will tour the Algarve’s golf courses, resorts, coastal villages, and luxury amenities.
Simultaneously, a group of European travel journalists is visiting the region to capture authentic stories highlighting the Algarve’s charm, golf offering, and cultural depth. Their coverage will appear across print, digital, and broadcast channels in key countries such as Germany, France, Austria, Poland, and Switzerland.
Golf Tourism Takes the Lead
A cornerstone of the May 2025 initiative is the Algarve’s presence at the IAGTO European Convention (EIGC), a flagship event for global golf travel professionals. Here, the region is showcasing its new itineraries, sustainable course management practices, and tailored golf-and-lifestyle packages.
With its year-round mild climate, championship-level courses, and deeply embedded hospitality culture, the Algarve remains one of the most reliable and rewarding choices for international golf travellers.
A Shift Toward Sustainable, High-Value Travel
This campaign isn’t just about numbers. ATA’s strategy is built around quality over quantity. The focus is on travellers who appreciate sustainability, culture, and immersive experiences, not just a quick beach break.
By targeting a mix of luxury seekers, wellness travellers, digital nomads, and golf tourists, the Algarve is positioning itself as a multidimensional destination that thrives year-round, not just during the summer high season.
It’s also ensuring that lesser-known towns and rural areas benefit from tourism, not just the iconic coastal hubs, creating a more balanced and authentic experience for visitors and locals alike.
Looking Ahead
From high-level airline collaborations to thought-leading event participation, the Algarve is sending a clear message in 2025: it’s ready for the next wave of thoughtful, global golf travellers.
